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Joanna founded UNT during her pregnancy with her first son. Started humble, UNT was founded with less than $30,000USD capital in a office less than 300 sq. ft. Within its short history, UNT has expanded and moved 3 times in physical location, become one of the largest on-line cosmeceutical brand in Taiwan and reached users in over 30 different countries. Joanna's expertises lay in market entry strategy planning, market segmentation, and competitive strategy for consumer goods market. When not working, Joanna enjoys spending time with her toddler and family.
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