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Don Mastrangelo Have you recently been bombarded by all the talk about recession, hard times and all the rest of the �Gloom and Doom� speak going around out there? Me too, and frankly I�m laughing at it. I�ve been a sales professional for over twenty years, and I�m here to tell you what�s happening right now is no different from what has occurred at least half a dozen times before in my personal career. When things get tough, certain members of every industry go down with the �economic� ship. The weak fail and the strong survive. The weak usually include start-ups, because most new businesses are undercapitalized to begin with and without an established customer base the start-ups can�t weather the storm.
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