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Cult Beauty is a new kind of online beauty boutique and e-zine, retailing only the best in beauty and grooming products and writing agenda-setting editorial and beauty news.
Cult Beauty was started by four beauty junkies with a thirst for true beauty information and products that really work. Having each harvested untold half-empty bottles and untouched products in cluttered bathroom cabinets for years, it was high time for a change in the way we approached beauty and pooled our collective knowledge – two beauty and lifestyle journalists, an ex-model PR guru and a database genie with a penchant for products – to create a site which embodies our wishlist of features, content, products and website navigation complete with celebrity and insider beauty secrets.
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