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Book Rabbit enables customers to upload pictures of their bookshelves to the site, so readers can look at the book collections of other people who have the same titles and interests as them. This is a great way to find and buy books, but also a fun way to strike up conversations about the books you enjoy.
Think about the MySpace revolution in music: artists and music lovers can promote their music and interests online without being beholden to the record labels. In the same way, BookRabbit allows people to share, recommend and buy books that are not necessarily those most heavily promoted by the traditional book industry.
Oh and Book Rabbit is also cheaper than Amazon on the top 100,000 titles!
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