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Auctionair came out of an experimental project for an airline in 2001, aiming to provide entertainment and retail opportunities to passengers whilst in flight.After various new trials throughout 2002 the business was launched in July 2003. Auctionair has now established a new kind of marketplace, bringing together a special sort of customer with carefully selected suppliers; facilitated by innovative media owners.Auctionair gains customers in the same way as a direct mail business, by building a base of customers who become regular buyers. The company enjoys over 40% repeat business from its customers and has already carried out nearly half a million profitable transactions with them. Auctionair is EIS registered and funded by private investors.
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