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If the search for “exercise clothing” and “active wear” still doesn’t leave you any closer to finding what you really want to wear to your Pilates/Yoga class then you’re probably not alone. As an ex dancer and former Pilates Instructor/ studio owner, with a strong interest in fashion, art and design I really struggled to find clothing to wear that would somehow bridge this gap.
The styles came from my own wants and needs as a Pilates Instructor that wanted good looking clothes! However, it was the talents of a leading Sydney designer and patternmaker Marianne Backhouse that brought the collection to fruition. With her extensive experience working with some of Australia's top fashion labels, fastidious attention to detail and true understanding of good design, she made 'simple' pieces into classic, multi-purpose essentials that stood out from the pack. What emerged was a truly refreshing change from the ill-fitting, mass marketed abundance of stretch clothing and exercise wear.
The name “Joseph” comes from Joseph Pilates, the originator of the Pilates method and an inspiration for the clothing I was developing. The range was originally designed as Pilates wear – perfectly cut Pilates pants, Yoga pants, camisoles with built in support, wrap tops, tee-shirts, non slip socks and towels. No Logos or Sporty stripes are a promise!
Extensive research showed that Italy had the most technologically advanced fabrics the world had to offer with an irresistible sophistication and comfort factor. The range includes specialty fabrics infused with Vitamin C and essential oils that moisturise the skin and emit a delicate citrus fragrance. Top up ‘wash in wellness’ sachets are available to purchase to reinfuse the garment after every 15 washes.
Abi and Joseph
Unit 2, 1 Howard Street
West Australia, 6160
Qld 4218, Australia
Phone: 1300 85 33 66
Phone: 0409 089 151
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