SweetskinZ revolutionized the bicycle tire industry when they developed the world's first tire featuring full-color graphics and patterns, which are also reflective at night! This patented technology combines the highest-quality rubber with today's most popular treads. SweetskinZ tires are designed with every kind of biker in mind from the weekend mountain biker to the bmx vert ramp enthusiast. Combined with truly unique designs like the Rattleback, the average rider transforms their ordinary bike into a personal statement with SweetskinZ.