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About Pure Collection: |
| Pure has become the largest direct retailer of cashmere in the United Kingdom and has brought high quality cashmere to become an every day luxury for many, rather than an exclusive joy for a few and yet they still retain all the benefits of a small company – friendly personal service and a dedication to perfection in everything they do.
They source their cashmere direct from Inner Mongolia, the true home of cashmere. This is where the longest, finest and softest cashmere fibre is found. By working closely with small family businesses who control everything, literally from goat to garment, there are no expensive middlemen so they can pass considerable savings directly onto their customers. The Pure Collection label is your guarantee of the very best value – no compromises. |
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