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We're your friendly neighbourhood photography store, conveniently situated a minute away down Cyber Street. In the bricks 'n' mortar world, we're in picturesque Guernsey, an island that enjoys the benefit of milder weather than most of the UK, and a VAT-free situation which we kindly pass on to you where we can. We've been supplying photographic goods since the last century - 1998 offline, and 2000 over the web. Our passion has always been to find the best products and sell them to you at the best prices. We love to thwart the competition and undermine those who want to 'rip off Britain'.